AutoTrader — All The Cars
With renewed competition from start-ups and giants like Amazon, we positioned Autotrader as the only place to find any and every car you want.
All The Ads
With all the cars, every car commercial becomes an ad for Autotrader.
All The Deals
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
Driven by Style
Working with Autotrader we staged a #DriveByStyle outdoor experience in the Wynwood Arts District of Miami. Pedestrians passing by could interact with an installation that used color-sensing technology and 3D mapping to detect the color of their clothes and project that color onto a car to match. The stunt was devised to demonstrate the functionality of Autotrader.com, which uses customizable search features to match users with the perfect car in their perfect color.
Winner: The FWA